A common question that I receive from small business owners is “how can I market my business the most the effectively?” The answer to that question, is that unfortunately there is no standard answer. Instead, you must learn what will work for your business & industry, and what your target audience responds to. Although there […]
With the economy in turmoil, and an increasing number of corporations cutting back, the unemployment rate keeps on rising. Do you have a plan in place should the cutbacks affect you? The reality is, one of people’s biggest problems today, is that they are saving less and less, leaving many vulnerable and economically unprepared.
The first […]
Last week I wrote about leadership book by David Cottrell, called “Monday Morning Mentoring,” a guide to developing leadership skills, and effectively managing teams/groups. I imparted several key leadership learnings in that blog post, with the promise to finish up the lesson this week, and reveal with the “real” secret to leadership truly is. Today, […]
I read a book recently by David Cottrell, called Monday Morning Leadership, an informal business guide to developing leadership skills, and effectively managing teams/groups. In the book, Cottrell introduces the reader to Jeff, a successful middle manager for a lareg corporation, who has hit a major wall in his career. Until recently, Jeff has been […]
Building business in challenging economic times is absolutely possible. The critical issue is a willingness to evaluate your products and services with absolute objectivity and a new knowledge of the marketplace.
Let’s start with evaluating your products and services. If you have been in your current position, or are the owner of your own company, it […]
In the technology driven world we live, and work, in, it is easy to get swept up with the tide, and rely on modern technologies for interpersonal communication between colleagues. Email, social networking sites, instant messaging, and SMS (text) messages, now rule business communications, due to their efficiency and availability of use. You can now […]
As sales begin to pick up in the new year, do you want to be stuck with your phone ringing off the hook, and no formal answering service helping? I know I don’t! I am hiring a virtual receptionist to help catch all of the overflow calls, help me with prospecting, and make my shadow […]
Brand monitoring has become an essential task for any individual or corporation. Marketers must understand that conversations are being held on the web with or without our consent, and when conversations start on the web, like a forest fire, they travel very fast and wreak havoc along the way; what might start out as a […]
Brand monitoring has become an essential task for any individual or corporation. Marketers must understand that conversations are being held on the web with or without our consent, and when conversations start on the web, like a forest fire, they travel very fast and wreak havoc along the way; what might start out as a […]
With the economy in turmoil, and an increasing number of corporations cutting back, the unemployment rate keeps on rising. Do you have a plan in place should the cutbacks affect you? The reality is, one of people’s biggest problems today, is that they are saving less and less, leaving many vulnerable and economically unprepared.
The first […]
