Davinci Virtual

One thing that a lot of small business owners combat every day is the size and reach of their company. In general, small businesses can seem to lack the credibility that large corporations have, even though they usually provide superior service quality & customer dedication. One way to combat this negative stereotype, is to “cast a big shadow” in your industry; make yourself appear larger than life.

In the past, companies I have worked for have done this by opening up virtual offices in cities across the country, located around their key clientele, or potential opportunities. As a result, instead of showing only one location on their website or business cards, they could now boast that they had locations across the country, which made them look like a larger company than they really are.

If you are considering using this technique to help grow your reputation and company reach, here are two things to remember.

• Choose your location strategically. First, determine the type of customer you would like to target or promote your services to. Then, review the top cities where your customers reside and choose the right fit for you. For example, if you are an entertainment-marketing consultant, New York City or Los Angeles are both great options for a virtual office.

• Once you have your location chosen, choose your virtual office carefully. Most vendors offer an array of , like answering and call forwarding services from live receptionists, meeting spaces, conference rooms and all of the amenities of a full office without the day to day operations hassle.

Casting a big shadow is a technique that can help small businesses increase their geographic reach, and change the way they are viewed by both customers and competitors. When done properly, it can be a great option to expand your business, provide better customer service to your current clients, and help push your company in to the league of “big” businesses.